The Body Collective
Founded in 2021 at North Central College in Naperville, Illinois, the Body Collective is a community of athletes helping sportswomen everywhere honor their bodies for all they can do.
Co-founders Allison Grady and Dr. Carly Drake presenting their research at the 2022 American Marketing Association Summer Conference.
Social media advocacy: We post regular content on Instagram to help combat diet culture and remind sportswomen that they are more than their bodies
Research: We study topics related to gender, bodies and sport as a way of informing theory and practice in both marketing and psychology
Workshops: We teach sportswomen the key concepts and techniques they need to cultivate a healthy relationship with their body, social media, and sport culture
Community-building gatherings: We have fun! We are better together, so we like to connect over good food and good conversation.